The Digital Revolution and transition to an information-based economy are dramatically changing the way products are marketed and sold and the methods by which businesses engage consumers. To be successful in this new environment, business leaders need to understand and leverage new media, social media and digital analytics tools to their optimal advantage. This full-day workshop provides business leaders with a framework for formulating and driving digital marketing strategy, covering a range of topics that include search marketing, social media marketing, leveraging influencers, emerging technologies and digital analytics.
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